TikTok is a mastermind of Zhang Yiming after seeing significant growth with his company, Byte Dance. Zhang began his first company in 2012, stepping into an online news service that depended on Artificial Intelligence. A few years later, he created Douyin and TikTok. According to the digital report in 2020, TikTok floods with nearly eight hundred million active users every month. The creators are caught with enhancing the reach by building a huge fan base with followers or subscribers, so it is inviting for users to have a platform that appreciates content above all. It promotes mem culture to great heights, offering Gen Z a viable place to express themselves also enabling brands to inspire their followers in an entertaining and authentic way. So, this platform is an essential one.
TikTok attracts its user in multiple ways. First, it is friendly to use and offers more straightforward ways to upload and edit content than any other social platform. Anyone with a smartphone can create and post content. Also, TikTok is an exclusively niched app that is seamless for the younger generation, predominantly on their smartphones. TikTok encourages everyone to be creators and prompts them to share their creative expression and passion through videos to buy TikTok likes. Unlike other social media platforms, TikTok is much more focused and targeted. The app is best suited for the users for their short attention span. TikTok uses advanced AI algorithms to study user preferences and offers customized video feeds to the users.
TikTok is a short video creation app that has users dance, sing, meme, or act to the recorded audio clips or songs’ backdrop. It consists of the whole set of editing features, and it makes content creation a pleasure event. Initially, TikTok was a lucrative platform with the paid social media strategy. That enabled them to be successful on the mobile app. Users spread awareness about the platform, and also onboarding for the app is unique from other platforms. Once the users open the app, no tutorial or sign up-it directly takes into the app’s content and connects right away with the audience. Around sixty-six percent of TikTok users are below thirty years of age. The new approach appealed to the GenZ audience in TikTok and worked best towards acquiring users.
A crucial element to the app’s popularity is the passion for music from all age groups. The combination provides a fun twist that takes itself to new memes, trends, and challenges with a stable stream of fresh songs. People are looking for various outlets to express themselves, and TikTok is a viable platform that connects with others.
TikTok has proven that remixing is the future of the creative world. It makes engaging content accessible to enormous people, and each popular remix on the TikTok platform inspires a lot of people to create. Though the original content is impactful, remixing empowers ordinary people to add self-expression and context. Daily, thousands of social media users share their TikTok videos on their Instagram stories. TikTok has included a fact-checker for the user’s content though it could not identify it as right or wrong. The app has already reduced the distribution of few unverified videos, but they were not flagged publicly. Creators will receive a notification when a warning label is attached to their video, and the distribution of those videos will be typically reduced.
Viewers will also be cautioned when they re-share a video containing a warning label on it. After pressing the share button, the users can post the video outside the app, and a pop-up will appear to confirm the user’s request. Though they can share the video, the prompt seems to be structured to dissuade people from following through.
TikTok hasn’t mentioned the number of videos it checks daily for fact-checking or methods to review videos. A spokesperson in TikTok has said that fast checking is concentrating on vaccines, climate change, and elections and ensures that no popularity helps qualify the review. Videos that do not adhere to the misinformation policy in TikTok will be eliminated instantly. Other social apps have experimented with similar warnings in the past years to restrict the spread of misinformation.